Privacy and Cookie Policy

Last updated: 15th of December, 2025

This Privacy and Cookie Policy explains how we collect, use, and protect personal data and how we use cookies and similar technologies on https://colortrac.com.

It applies to visitors, customers, and business contacts in the European Economic Area (EEA), the United Kingdom, and Switzerland, in accordance with the General Data Protection Regulation (GDPR) and applicable ePrivacy rules.

1. Who we are

Data controller:
Global Scanning Denmark A/S
Svanevang 2
DK-3450 Allerød
Denmark

Email: marketing@colortrac.com
Telephone: +45 4814 1122

2. What personal data we collect

We may collect personal data when you interact with the website or contact us, including:

Name
Email address
Company name
Country
Telephone number (if provided)
Information submitted through contact or marketing forms
Basic technical data such as IP address and browser information (where required for security or analytics)

We do not intentionally collect sensitive personal data.

3. Purposes and legal basis for processing

We process personal data for the following purposes:

a) Enquiries and contact requests

When you contact us via forms, email, or phone.

Legal basis: Legitimate interest or consent
Retention: Until the enquiry is resolved and for up to 12 months thereafter

b) Marketing communications and newsletters

When you sign up for newsletters, webinars, or marketing communications.

Legal basis: Consent
Retention: Until you unsubscribe or request deletion

c) Distributor contact and lead handling

Some forms route your information to a local distributor in your country to respond to your request. This is always stated clearly on the relevant form.

Legal basis: Legitimate interest or consent
Retention: Up to 12 months after the last interaction, unless a longer period is required by law or contract

d) Website analytics and improvement

With your consent, we use analytics tools to understand how visitors use the website in order to improve content, usability, and performance.

Legal basis: Consent
Retention: Aggregated analytics data is retained for up to 12 or 24 months, depending on configuration

4. Cookies and similar technologies

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the website function correctly, remember preferences, and provide information about how the website is used. Cookies do not contain viruses or malicious software.

Cookie consent

When you visit the website for the first time, you are asked to choose which types of cookies you want to allow via the cookie banner. Non-essential cookies are only used if you give your consent.

You can change or withdraw your consent at any time via the cookie settings available on the website.

Types of cookies used

Necessary cookies
These cookies are required for the basic operation of the website, including security, page navigation, and form functionality. They cannot be disabled.

Analytics cookies
With your consent, analytics cookies are used to collect aggregated information about how visitors use the website. This helps us improve performance and content. We currently use tools such as Google Analytics. Where applicable, IP addresses are anonymised.

Marketing cookies
With your consent, marketing cookies may be used to show relevant content and measure the effectiveness of marketing campaigns. These cookies may be set by us or by third-party platforms such as HubSpot.

Cookie storage period

Cookie lifetimes vary depending on their purpose. Some cookies are deleted when you close your browser, while others may be stored for a longer period, typically up to 12 or 24 months. Cookie lifetimes are renewed when you revisit the website.

Managing cookies

You can manage or withdraw your cookie consent at any time via the cookie settings on this website.

You can also delete or block cookies through your browser settings. Please note that blocking all cookies may affect website functionality.

Information on managing cookies in common browsers can be found here:
https://support.google.com/accounts/answer/32050

5. Sharing of personal data

Personal data may be shared with trusted third parties where necessary, including:

Marketing and CRM platforms (e.g. HubSpot)
Analytics providers (e.g. Google Analytics)
IT, hosting, and security providers
Local distributors responding to your enquiry

Data is only shared where there is a lawful basis and appropriate safeguards are in place.
We do not sell personal data.

Where personal data is transferred outside the EU/EEA or UK, appropriate safeguards such as standard contractual clauses are used.

6. Data security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. Access to personal data is limited to authorised personnel only.

Please note that no data transmission over the internet can be guaranteed to be completely secure.

7. Data retention

Personal data is stored only for as long as necessary to fulfil the purpose for which it was collected, typically no longer than 12 months after the last relevant interaction, unless a longer retention period is required by law or contractual obligations.

8. Your rights

Under the GDPR, you have the right to:

Access your personal data
Have incorrect data corrected
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Request data portability
Lodge a complaint with a data protection authority

To exercise your rights, please contact us using the details below.

9. Changes to this policy

We may update this Privacy and Cookie Policy from time to time to reflect changes in our practices or legal requirements. The “last updated” date at the top of the page will be revised accordingly.