New corporate offices and changing image reflect Colortrac's global success

St Ives, Cambridgeshire, UK.
16th May 2008

Colortrac's growing market share leads them to relocate and rebrand with confidence.

Following Colortrac Ltd's most successful year since its founding in 1989, the British wide format scanner manufacturer has moved its UK head office to new and larger premises, consolidating its marketing and manufacturing divisions in one expanded operational center.

Now widely acknowledged as the leading innovator in the large format scanner industry, Colortrac has taken advantage of its relocation to update its old company logo with a more modern image. The Colortrac company logo has been sensitively redesigned to more accurately reflect the sophistication of the company and the effect its innovative products have had on the wide format scanner market.

With immediate effect, Colortrac Ltd's new location and mailing address is:


Colortrac's new Brunel Court head office and factory
Colortrac's new Brunel Court
head office and factory

Colortrac Ltd
3-5 Brunel Court
Burrel Road
St Ives
Huntingdon
Cambs
PE27 3LW

Tel: +44 (0)1480 464618
Fax: +44 (0)1480 464620
Email: info@colortrac.com

Colortrac retain the existing +44 (0)1480 464618 switchboard number. Staff who regularly receive incoming calls will benefit from direct dial numbers and voicemail accounts. The direct dial numbers will be published on the Colortrac web site in due course.

See: www.colortrac.com


Colortrac sales meeting at Brunel Court
Colortrac sales meeting at Brunel
Court. From left to right:
Peter de Winter-Brown,
Peter Sandberg and Colin White.

Peter Sandberg (Sales Manager for Africa, Europe and the Middle East) and Colin White (Director of Business Development) will continue to operate from their offices on their existing telephone numbers.

Colortrac's Managing Director, Graham Tinn, says, "Our move to a new corporate head office marks another significant milestone in the development of Colortrac Ltd and vindicates our unique two-pronged "SmartLF" CCD (Charge Coupled Device) and CIS (Contact Image Sensor) dual product design and manufacturing strategy".

Colortrac is currently the only wide format scanner manufacturer to offer a choice of image capture, either CCD and CIS technology. While other scanner manufacturers sell one technology and denounce the other as unfit for purpose, Colortrac and its worldwide distributors are the only suppliers able to offer customers objective advice on the merits of both systems for the application in hand.

"The growth in Colortrac wide format scanner shipments shows the increased market share achieved by our competitive products, the expansion of our distribution channels and sales territories and our development of new markets for wide format scanning and copying among customers who previously could not justify the investment required" says Tinn.

"Colortrac will continue to invest in the future and R&D, hiring additional staff for our new office and developing new products with which we can expand the market for our SmartLF wide format scanning and copying applications in 2008."

Colortrac's sales growth and the need to move to larger premises is the result of their runaway success in creating a new market for affordable entry professional scanners that offer the benefits of price and performance. Starting in 2004 with the release of the ground breaking SmartLF 4080 series, the world's first competitively priced color wide format scanner, Colortrac has enjoyed huge success with the 4080's successor, the SmartLF Cx 40 range of 40", 600 dpi optical resolution CIS scanners.

In 2007 the new SmartLF Gx series of CCD 25" and 42" color scanners were released. The SmartLF Gx series was the first to use 1200 dpi optical technology. Other new SmartLF products are now in the pipeline, all promising even greater technical innovation.

Besides end-users attracted by price and performance, the distribution channels has also been quick to endorse Colortrac's consistent "no spin" product message based on the SmartLF's combination of high technical specifications, robust performance and attractive price. Besides selling a popular wide format scanner, many Colortrac SmartLF distributors and resellers see an advantage in sourcing complimentary CCD and CIS scanners and software from a single supportive source that sees positives benefits in both technologies.

Peter de Winter-Brown, Colortrac's Sales & Marketing Director, says "Because Colortrac resellers offer both a CIS and CCD scanner solution they can in all honestly sell the one that's best for the customer. Unlike other large format scanner manufacturers who are committed to selling one imaging technology only and who have nothing good to say of the rival technology, Colortrac is uniquely able to give the buyer the best scanner for their needs and budget. This has created the sales which now force our relocation.

"Fortunately, uniting all Colortrac Ltd UK staff in a single facility has long been a goal of the Colortrac executive. We are delighted in having our relocation forced upon us by the growth in our business and also to have at last found premises that ideally suit us. We believe this move will provide immediate payback to our business performance in terms of improved staff communication, operational quality, efficiency and morale. Colortrac's internal improvements will ultimately convert into a better service for our customers.


New Colortrac logo

New Colortrac logo

"As a consequence of this move we had to reprint our office letterheads and associated stationary, etc. The moving presented us with an opportunity to review the Colortrac logo in the light of our recent sales successes. The old logo was introduced in 1998 when our focus was on R&D and creating the technology to get us to where we are today, rather than on the finer aspects of corporate branding. Our aim with the updated logo is to reflect the impact Colortrac has in the market today in a distinctive and interesting way".

END

Download images:

For further information contact:

Peter de Winter-Brown,
Sales and Marketing Director,
Colortrac Limited.
Tel: +44 (0)1480 464618
Email:
Web: www.colortrac.com

About Colortrac ...

Founded in 1989 Colortrac Ltd is a dedicated manufacturer of large format scanners and scanning software based in St Ives, Cambs, UK, a region of British excellence in science and technology. As an acknowledged wide format innovator and industry leader, Colortrac can claim a number of notable "firsts", most importantly the development of the first large format color scanner. Not bound by doctrine or technology, Colortrac recognize the individual merits of CIS and CCD sensor technology, the only manufacturer to do so. Colortrac use both technologies to provide practical solutions that meet the divergent needs of the Graphic Arts, AEC, CAD, GIS, EDM and FM technical documents scanning markets to best effect. The Colortrac range of SmartLF large format scanners, now in their fifth generation, excel in meeting the specific requirements of these markets while offering unrivalled price and performance benefits. Colortrac Ltd also has offices in Beijing & Suzhou in P.R. China and in Golden CO, USA.