At a time when business news is gloom and doom with down-turned curves and red numbers we at Colortrac are lucky to have just finished launching a series of new products. We have recently launched new products both in the field of technical imaging and high-end graphic scanning, using the absolute latest technology in large format scanning. While our competitors keep selling the same old stuff they have sold for years only with changed product names and a new colour on the box, Colortrac continue to develop newer and newer products, surfing on the wave of technical innovation, offering high-tech scanning in high definition. And not only that: The new Colortrac products offer their high performance at lower prices than anything comparable in the market.
With this we at Colortrac are not quite as gloomy and depressed as many others are these troubled days. To spread our enthusiasm among our channel partners we designed a series of distributor meetings to show off our new products. With typical British wit the conferences were called “Smart and confident with Ci and Gx+”. The plan was to demonstrate live the performance and quality of our new machines, as well as talk about the innovative technology and compare it to whatever else you can find in the market.
We at Colortrac are proud and confident that we now offer the very best quality and performance at the very best prices. The objective of the meetings was to share our pride and confidence with our partners and instill in them the same confidence so that they can face their customers with pride and enthusiasm.
In another place in this forum you may have read Declan’s description of the first meeting in this series. It was in Italy, in the showroom of Neolt, our Italian distributor near Milano. Colortrac partners from all over Europe came and were impressed (we hope). The next stop on our road-show was Dubai where we conducted TWO trainings, each lasting two days.
The first training was for our direct distributors from all over the Middle East and Africa. Attendants spanned from Iran in the North East to Nigeria in the South West. The hosts for the event were the Al Abbas Group, our new distrbutor in the Gulf region. It was a two day event with the first day focused on sales and marketing subjects with elaborate live demonstrations. The second day focused on technical service and support where the machine was taken apart and put together by the interested attendants under the guidance of Graham Vaughan, Colortrac’s technical trainer.
The second event in Dubai was a repeat of the first two-day event but with Canon Middle East and Canon Emirates and some of their channel partners. Again I, Peter Sandberg, led the first day and Graham Vaughan the second day.
Both events where successful. Dubai is an interesting place to visit. Both Graham and I had a great time with interesting business meetings during the day and socialising with our partners in the evenings. I hope I will come back soon.
Peter Sandberg in Dubai.
